Abercrombie & Fitch (A&F) is that the clothes interesting ideas are changing almost on a quarterly basis. A&F ads are all young people like to use the music, sports and other situations, the performance of A&F clothing connotations.In fact, A&F dress style in the cool element, not inborn. In 1982, David Ebeikelong than (David Abercrombie) in New York, the company created with the same name David T. Abercrombie, which is one for the wealthy class to provide hunting, fishing and other outdoor activities, clothing suppliers.
Love of outdoor activities Fitch (Ezra Fitch) began after 1990, Mr. adding Ebeikelong than (Abercrombie) management team, and after several re-positioning and product restructuring, during which also includes David Ebeikelong than (David Abercrombie) exit. Later, the very marketing genius Fitch (Ezra Fitch) brand names as Mr. & Fitch than Abeikelong (Abercrombie & Fitch), deliberately try to make the name of a lengthy and difficult to read is difficult to bear in mind that rap sounds cool.
In 1988, Limited company bought the "A&F" of cheap products sales department. In 1992, Limited's chairman Leslie Wechs it because of the casual wear fancy Jeffries design on the outstanding talent, he studied under incurred for the A&F (Abercrombie & Fitch) brand to add a new vitality.
Abercrombie & Fitch (A&F) brands in popularity around the world from the United States, the main route to go casual young. Clothing finest of cotton fabrics, comfortable and breathable, soft, Sweat-absorbent nature is also superior.Abercrombie & Fitch (A&F) growing in popularity, the price is not cheap, be called advanced sportswear. In the United States, if wearing an Abercrombie & Fitch (A&F), can be a small aristocracy.
A&F's five sub-brands Abercrombie & Fitch, Abercrombie Kids, Hollister, Ruehl, Ezra Fitch were aimed at different age groups of consumers:
Abercrombie & Fitch for 18 to 22 year old university student groups, A&F themselves have gradually towards a mature taste.
Abercrombie Kids to face seven to 14 year olds, which is almost entirely small on the 1st of the A&F.
Hollister for 15 - 18 year-old student, Hollister sought to reflect the style of a California surfing beach, but the styles and materials than those in poor a grade of A&F, the corresponding prices lower.
Ruehl (pronounced as in rule) for which have been the work of 22 to 30 people to climb, especially those from the 90 years since the A&F, together with the growth of young consumers, Ruehl's style is more mature, and texture as compared to A&F're on the floor, naturally the price is also a corresponding increase in a lot.
