Abercrombie & Fitch

 
Abercrombie & Fitch (A&F) is a American fashion retailer, headed by chairman and CEO Michael S. Jeffries. The A&F brand itself focuses on casualwear and accessories for a target consumer ages of 18 through 22. With over 300 locations in the United States, the brand has embarked on international expansion throughout various world markets.Founded in 1892 in Manhattan by David T. Abercrombie, A&F had been an elite outfitter of sporting and excursion goods. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Mike Jeffries, as the aspirational "Casual Luxury" lifestyle brand in present form.